Area Temps was founded in 1987 and is the industry leader in the Greater Cleveland
area in the placement of office services and light industrial temporary help. They
employed nearly 8,000 people in 2005, ranking them among the largest employers in
the Cleveland area.
Area Temps' primary business application, CitySearch, is used to provide call lists
for customers, prospective customers and applicants. Area Networks was requested
to provide an Auto-Dialer within CitySearch so that salespeople could simply click
an icon to automatically dial the phone.
This request was accomplished by storing the user's phone extension within the CitySearch
database and implementing a web-service on the phone server that services call requests
from CitySearch. This implementation of the web-service allowed Area Networks to
keep the desktop machine simple, by focusing the complexity on the phone server.
Additionally, Area Temps wanted to accurately monitor the telephone marketing effort
of the sales staff by tracking outbound calls. Area Networks was able to connect
to the CDR (Call Detail Record) database on the phone server to pull statistics
from the call table. These statistics can then be reported on a weekly basis & displayed
on Sales Activity Reports.
TeleScore (Telemarketing Score Board)
TeleScore was designed to foster friendly competition and motivation among individual
telemarketers or telemarketing groups. It was customized to a company's business model to
maximize the results of telemarketing efforts at Search Masters, Inc.,
a firm specializing in the placement of
technical professionals for both temporary
and permanent positions.
TeleScore is a real time telemarketing score board that pops up every 30 minutes
on telemarketers' computer monitors. TeleScore gets phone statistics directly
from your company's phone system database as calls are completed.
The TeleScore score board shows all telemarketers' total outbound phone time and
benchmarks that against a dynamic target phone time.
Each telemarketer’s statistics will display in red, green or black based on the
individual's performance relative to the target phone time. Green indicates outbound phone time
is greater than or equal to the target time, red indicates outbound phone time is
less than the target time, and black indicates the target time has not yet been started.
The target time calculation is dynamically calculated throughout the day as a soft
percentage of elapsed time, and can commence with a specific time or event (e.g.
the first outbound phone call after 8AM).
An example of the TeleScore Score board for Search Masters Inc. is attached.
Case Studies